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Google uses music in Super Bowl commercial

Music is critical to Google’s historic Super Bowl ad above, as Adam Westbrook pointed out here. Note how the music sets just the right tone of expectant joy.

Oh and speaking of Adam, a freelance multimedia journalist and sophisticated advocate of new forms of journalism, here’s his excellent list of six tips on using audio. Right on, Adam.

UPDATE: Looks like the beautiful piano track the piece uses comes from these guys: http://www.analoguemuse.com/

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This entry was posted on February 9, 2010 at 9:32 am and is filed under multimedia music, Music for multimedia, Music in nonfiction, Music in video, Uncategorized. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Google uses music in Super Bowl commercial”

  1. Google uses music in Super Bowl commercial « MusicForMedia … | getgooglemusic Says:
    February 9, 2010 at 10:19 am

    [...] more: Google uses music in Super Bowl commercial « MusicForMedia … February 9th, 2010 | Tags: expectant-joy-, freelance-multimedia, journalist-and, pointed-out, [...]

  2. Tiger Woods Google ad – a great parody « MusicForMedia: Creating music for a multimedia world Says:
    February 19, 2010 at 11:10 am

    [...] Since I have praised Google’s Super Bowl commercial, I thought it only fair to share this most excellent parody starring today’s media darling…. Tiger Woods. Enjoy. [...]

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