Music can be most effective when it is unexpected — as in this seemingly impromptu wedding performance. L’chaim!
Posts Tagged ‘power of music’
Fast Company has a fascinating article up about the most recognizable sounds known to man.
Among many interesting points, the article, by Martin Lindstrom, notes the decline in memorable jingles and other marketing music in the last 10 years. Still, the second most addictive sound is that brief sonic signature of Intel (you know the one – dah-dah-du-DAH).
Lindstrom also notes that when someone made a soundless slot machine, revenue fell by 24 percent.
Thanks to colleague David Sheets for pointing out this article.
I wanted to point you to an excellent story by my friend and colleague Michele Munz, who wrote on STLtoday.com and the St. Louis Post-Dispatch today about how therapists help young cancer patients by teaching them to write and record an original song. You’ll find this in the story:
Studies show that music therapy can reduce stress, anxiety and pain. While the research is lacking on whether such therapy improves medical outcomes, doctors can see the power among their patients.
“Emotional and spiritual healing contributes to physical healing,” said Dr. Karen Gauvain, pediatric oncologist at Cardinal Glennon. “Music therapy is creative way for our patients to express their thoughts and feelings and allow for healing of the whole person.”
Also, don’t miss the audio slideshow by photographer Erik M. Lunsford that accompanies the story.
Just a post script: Michele was the star choreographer, dancer and “evil boss” in my recent music video for “Copy Editor’s Lament (The Layoff Song.)”
Music is good for the heart – not the mythic center of emotion, but the actual beating organ. So says research cardiologist Mike Miller in this CNN piece.
Don’t think music can dictate the mood of a piece of video? Terry O’Gara proves it can with this fascinating look at the development of the famous 1993 campaign for AT&T, “YOU WILL.” He explains how while the video concept chosen to predict the future was markedly dark and ominous, it’s the bright acoustic pop (think Peter Gabriel’s “Solsbury Hill”) that transformed the piece into something much different. It’s another testament to the power of music.