Establishing mood with music

Don’t think music can dictate the mood of a piece of video? Terry O’Gara proves it can with this fascinating look at the development of the famous 1993 campaign for AT&T, “YOU WILL.” He explains how while the video concept chosen to predict the future was markedly dark and ominous, it’s the bright acoustic pop (think Peter Gabriel’s “Solsbury Hill”) that transformed the piece into something much different. It’s another testament to the power of music.

Advertisements

Tags: , , , , , , , , ,

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s


%d bloggers like this: