Movie trailer of the year: A Serious Man

Here is one of the most eerie, evocative and effective movie trailers I’ve ever seen. It’s for the new Coen Brothers film, “A Serious Man.”

Note how its maker, Mark Woollen of Mark Woollen and Associates, uses sound and music – the head smashing into the wall, in fact, provides the beat for the entire trailer, and loops of key bits of dialogue are sprinkled throughout. Finally, Jefferson Airplane’s “Somebody to Love” drives home the message of a troubled man searching for someone, or something.

As Scott Macaulay of Film in Focus says:

In a movie marketing world where movie promos are edited with a comfortably familiar orthodoxy, the exhilaratingly out-there trailer for the new movie by the Coen Brothers, A Serious Man, is cutting through the clutter.

I agree!


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