Music is critical to Google’s historic Super Bowl ad above, as Adam Westbrook pointed out here. Note how the music sets just the right tone of expectant joy.
Oh and speaking of Adam, a freelance multimedia journalist and sophisticated advocate of new forms of journalism, here’s his excellent list of six tips on using audio. Right on, Adam.
UPDATE: Looks like the beautiful piano track the piece uses comes from these guys: http://www.analoguemuse.com/