SND video uses “Mad Designers” as music theme

Here’s a promotional video done in 60’s-era animation style by Brian Williamson to promote the Society of News Design’s 2011 conference in St. Louis. Brian asked me to produce a piece of music for the video, and I tried to come up with a Mad Men-esque sound to suit the visual style. (Which was a treat for me, as Mad Men is my personal favorite show).

For you musicians, I used Cakewalk’s Sonar, synths from Dimension Pro, a Hofner-style bass, a Strat with Line 6 amp and effect sounds and drum samples from Smart Loops.

Let me know what you think!

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Tags: Brian Williamson, Cakewalk Sonar, Christopher Ave, Dimension Pro, Hofner, Line 6, Mad Men, multimedia music, music for multimedia, music for video, Smart Loops, SND, Society of News Design, Strat